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Cocktail Trends: What to look for in 2024

As we step into the vibrant world of mixology in 2024, the cocktail landscape continues to evolve with innovative flavours, techniques, and experiences. This year promises a tantalising array of trends that push the boundaries of traditional mixology, inviting cocktail enthusiasts to embark on a thrilling journey of taste and creativity.

In 2023, drinkers really knew what they wanted, and while existing trends will continue to soar, we also expect some that have lain dormant to re-emerge. From the resurgence of classic concoctions with a modern twist to the infusion of exotic ingredients and sustainability-driven innovations, the cocktail scene in 2024 is poised to captivate discerning palates and redefine the art of crafting the perfect drink.

Join us as we explore the exciting trends shaping the cocktail culture, where every sip tells a story of innovation, craftsmanship, and the ever-evolving spirit of libation.

High Quality Classic Cocktails

The resurgence of classic cocktails crafted with premium ingredients will become a defining trend in the contemporary cocktail scene in 2024.

But they won't just be your bog standard Margaritas or Mojtos, these cocktails will be created using high-quality ingredients with extra attention to detail.

From top-shelf spirits to carefully sourced bitters and fresh, handcrafted mixers, these cocktails are being elevated to new heights of sophistication and flavour to create flawless classic cocktails.

Throwing it back to the 90s

The vibrant and nostalgic allure of the 90s has made its spirited return to the cocktail scene, as mixologists draw inspiration from this iconic era to craft innovative and retro-inspired libations.

From revamped versions of classic cocktails that dominated the 90s to entirely new concoctions inspired by the era's trends, these drinks encapsulate the spirit of the times in a shaker.

So whether it's a playful take on a familiar flavour, or a visually captivating presentation reminiscent of 90s aesthetics, cocktails influenced by this bygone era offer a sip of the past with a contemporary twist.

Even more coffee cocktails!

Over the past few years the Espresso Martini has captivated the palates of beverage enthusiasts around the globe.

This year, the marriage of caffeine and spirits will reach new heights, with even more coffee cocktails taking centre stage in the ever-evolving world of mixology.

From espresso-infused martinis to cold brew concoctions laced with unique spirits, the synergy of coffee and cocktails not only provides a delightful jolt of energy but also elevates the drinking experience to a level that satisfies both coffee connoisseurs and cocktail enthusiasts.

Experiential Cocktails

2024 will witness a surge in the popularity of experiential cocktails, due to consumers' thirst for high-energy, 30-second reviews across social media.

The desire to capture and share unique, Instagram-worthy moments has driven both consumers and establishments to create cocktails that go beyond the traditional confines of flavour.

This will redefine social drinking, turning it into a captivating spectacle where every element is carefully curated to leave a lasting impression on the senses.

Twists on the Negroni

In recent times, the Negroni has experienced a resurgence, elevating its status to that of a timeless and iconic cocktail.

The classic combination of gin, Campari, and sweet vermouth has become a canvas for experimentation, inspiring a wave of creative twists and variations.

From barrel-aged Negronis to sparkling Negroni spritzes (Sbagliato anyone?), the rise of Negroni variations reflects a contemporary fascination with reinventing classics, adding a modern flair to a cocktail that has stood the test of time.

Stay ahead of the trend and try our Chocolate Negroni or our Negroni Collection which features 4 twists on this classic.

Good things come in small packages (or small glasses!)

A notable trend gaining momentum in recent times is the rise of small cocktails. These small sips pack a punch, often showcasing inventive combinations and artisanal craftsmanship.

The popularity of diminutive cocktails not only caters to those seeking moderation in alcohol consumption but also to those looking for something with a lower price point, due to the reduction in size.

So what can we expect? Maybe Espresso MINItinis, Minimosas or even Short Island Ice Teas.

High Quality Classic Cocktails

The resurgence of classic cocktails crafted with premium ingredients will become a defining trend in the contemporary cocktail scene in 2024.

But they won't just be your bog standard Margaritas or Mojtos, these cocktails will be created using high-quality ingredients with extra attention to detail.

From top-shelf spirits to carefully sourced bitters and fresh, handcrafted mixers, these cocktails are being elevated to new heights of sophistication and flavour to create flawless classic cocktails.

Throwing it back to the 90s

The vibrant and nostalgic allure of the 90s has made its spirited return to the cocktail scene, as mixologists draw inspiration from this iconic era to craft innovative and retro-inspired libations.

From revamped versions of classic cocktails that dominated the 90s to entirely new concoctions inspired by the era's trends, these drinks encapsulate the spirit of the times in a shaker.

So whether it's a playful take on a familiar flavour, or a visually captivating presentation reminiscent of 90s aesthetics, cocktails influenced by this bygone era offer a sip of the past with a contemporary twist.

Even more coffee cocktails!

Over the past few years the Espresso Martini has captivated the palates of beverage enthusiasts around the globe.

This year, the marriage of caffeine and spirits will reach new heights, with even more coffee cocktails taking centre stage in the ever-evolving world of mixology.

From espresso-infused martinis to cold brew concoctions laced with unique spirits, the synergy of coffee and cocktails not only provides a delightful jolt of energy but also elevates the drinking experience to a level that satisfies both coffee connoisseurs and cocktail enthusiasts.

Experiential Cocktails

2024 will witness a surge in the popularity of experiential cocktails, due to consumers' thirst for high-energy, 30-second reviews across social media.

The desire to capture and share unique, Instagram-worthy moments has driven both consumers and establishments to create cocktails that go beyond the traditional confines of flavour.

This will redefine social drinking, turning it into a captivating spectacle where every element is carefully curated to leave a lasting impression on the senses.

Twists on the Negroni

In recent times, the Negroni has experienced a resurgence, elevating its status to that of a timeless and iconic cocktail.

The classic combination of gin, Campari, and sweet vermouth has become a canvas for experimentation, inspiring a wave of creative twists and variations.

From barrel-aged Negronis to sparkling Negroni spritzes (Sbagliato anyone?), the rise of Negroni variations reflects a contemporary fascination with reinventing classics, adding a modern flair to a cocktail that has stood the test of time.

Stay ahead of the trend and try our Chocolate Negroni or our Negroni Collection which features 4 twists on this classic.

Good things come in small packages (or small glasses!)

A notable trend gaining momentum in recent times is the rise of small cocktails. These small sips pack a punch, often showcasing inventive combinations and artisanal craftsmanship.

The popularity of diminutive cocktails not only caters to those seeking moderation in alcohol consumption but also to those looking for something with a lower price point, due to the reduction in size.

So what can we expect? Maybe Espresso MINItinis, Minimosas or even Short Island Ice Teas.

As we toast to the unfolding year of 2024, the world of cocktails promises an exhilarating journey filled with innovation, nostalgia, and immersive experiences.

From the reimagining of classic libations with premium ingredients to the resurgence of beloved concoctions like the Negroni, this year's trends reflect a dynamic blend of tradition and modernity. The allure of coffee-infused cocktails and the rise of experiential drinking speak to a desire for multi-sensory adventures in every sip.

Let's raise our glasses to the evolving landscape of flavours, craftsmanship, and the endless possibilities that await us in the innovative world of cocktails. Cheers to a spirited year ahead!